What is Webflow & how to use Webflow? (Everything you need to know)

Written by
Ashwin Mason
September 29, 2023

What is Webflow? Everything you need to know on how to use Webflow

Feeling overwhelmed by the intricacies of web design and development? Webflow is a game-changer, simplifying this process by letting you visually design, build, and launch responsive websites.

This article will provide an in-depth guide into what Webflow is, more on this in our Webflow Review about how it works, its pros and cons, and everything in between to help tone down your perplexities. Keep reading; there's so much about Webflow that can make your life easier!

Understanding Webflow: What is it?

Webflow is a design tool that helps you build websites. It lets you create and change the look of your site with ease. Webflow can also help to add cool features to your site, like animated transitions.

The best part is, it works in a visual way so you don't need to write code.

In fact, Webflow is an all-in-one platform for web design. You can manage and update website content using Webflow CMS. Plus, if you have a custom domain, you can host your HTML sites on Webflow too! This makes it great for businesses who want a top-quality website with special features they can tweak as needed.

Key Takeaways

  • Webflow is a design tool that simplifies web design and development by allowing users to visually create responsive websites without needing coding skills.
  • It offers features like the Webflow Designer, which lets you design and develop your website in one place with a visual editor.
  • With Webflow CMS, you can easily manage and update your website's content without coding or relying on developers.
  • Webflow also includes an ecommerce feature that allows users to create, manage, and sell products online.

Who is the target audience for Webflow?

Webflow is for web designers. It makes their job easier. They can design and build a website at the same time. Web developers and digital marketers also use Webflow.

Anyone can learn to use Webflow, from beginners to pros. It lets people work alone or in teams. This makes it easy for many people to work on one project together. Everyone can edit the content at the same time if needed.

So, whether you are an expert coder or just starting out, Webflow is a good fit. You don't need coding skills to make great websites quickly with this tool!

In-depth look at Webflow's Features

Explore the powerful features of Webflow, including its intuitive designer, easy-to-use editor, robust CMS capabilities, and seamless ecommerce integration. Dive deep into what makes Webflow a top choice for web design and development projects.

Webflow Designer

Webflow Designer makes it easy to build websites. You can design and develop at the same time. It has a visual editor that uses HTML, CSS, and JavaScript. This means you don't need to code separately.

With Webflow Designer, you can also make complex animations right in the editor. It offers many parts like sections, grids, columns and boxes for your website layout.

Webflow Editor

Webflow Editor is a tool for making websites. It uses languages like HTML, CSS, and JavaScript. You can also make cool animations with it. If you want to change your website's content easily, the editor helps with that too.

It has something called symbols that are parts of the site you can use again and again. This makes sure everything looks the same across your site. Plus, you can even get your design ready for mobile phones by changing the size of things in the browser window! So, no need to worry about how it will look on different devices.

Webflow CMS (Content Management System)

Webflow CMS is a content management system that helps you manage the content on your website. With Webflow CMS, you can easily customize and update the structure of your website layout.

It allows you to create reusable components called symbols for consistent design across your site. You can also customize the properties of different elements in Webflow's visual style editor.

In addition, Webflow offers specific features designed for ecommerce websites. Overall, Webflow CMS provides a user-friendly and flexible solution for managing and updating your website's content without needing to code or rely on a developer.

Webflow Ecommerce

Webflow Ecommerce is a feature of Webflow that allows users to create, manage, and sell products online. It provides customizable cart and checkout experiences, making it easy for businesses to set up their online stores.

With Webflow Ecommerce, you can manage your products and orders in one place, making it convenient to track sales and inventory. The platform also offers categorization and filtering options for your products, making it easier for customers to find what they're looking for.

In addition, Webflow provides hosting plans and the ability to connect custom domains for your ecommerce website. This means you can have a professional online store with your own branding.

Plus, with the integrated Webflow CMS (Content Management System), managing content on your ecommerce site becomes simple and hassle-free.

Key facts:

- Customizable cart and checkout experiences

- Product and order management features

The Advantages and Disadvantages of Using Webflow

Webflow offers a range of advantages, such as its intuitive web design interface and flexibility in creating custom websites, but it also has disadvantages, including limitations on SEO capabilities and the need for technical expertise to fully utilize certain features.

Pros of Webflow

  1. Webflow simplifies web design by combining the design and development process.
  2. It eliminates the need for back-and-forth iterations between designers and developers.
  3. Webflow allows designers to create complex interactions and animated transitions without coding.
  4. It provides a responsive design framework, ensuring a great user experience on any device.
  5. Webflow offers hosting plans and a content management system, providing a complete website solution.
  6. It provides various pre - built elements and components to speed up the website creation process.

Remember, with Webflow you can design and develop your website in one place, saving time and reducing communication hurdles between designers and developers. You can also create interactive animations without writing code, ensuring an engaging user experience. Additionally, Webflow offers hosting options and a content management system, making it easier to manage and update your website content. With its pre-built elements and components, you can quickly build your website layout without starting from scratch. Overall, Webflow is a powerful tool for web designers looking for a streamlined web design process.

Cons of Webflow

Webflow has some disadvantages that users should be aware of. Here are the cons of using Webflow:

  1. Limited code customization options: Users cannot change the functionality of the code in Webflow, which may limit their ability to customize certain aspects of their website.
  2. Complex pricing plans: Choosing the right pricing plan for a business can be complex and overwhelming in Webflow. The different tiers and features can make it difficult to determine which plan is best suited for individual needs.
  3. Expensive enterprise tier: Webflow's enterprise tier can be costly, especially for those who have previously used WordPress or other more affordable website-building platforms.
  4. Limited e-commerce features: While Webflow offers solutions for selling physical products, it may not be as feature-rich as dedicated e-commerce platforms like Shopify. Users might find that they need additional tools or integrations to fully meet their online store requirements.
  5. Complexity of pricing plans: The complexity of Webflow's pricing plans can be a disadvantage for some users, particularly those who prefer straightforward and transparent pricing structures.

The Webflow Building Process

In the Webflow building process, you define the structure of your future page and create a new project in Webflow.

Defining the structure of the future page

To build a website in Webflow, you start by defining the structure of your page. This means using elements like sections, grids, columns, div blocks, and containers to create the layout of your website.

These elements allow you to organize your content and determine where each element will be placed on the page. With Webflow's visual editor, you can easily drag and drop these elements onto your canvas to create the desired structure.

This ensures that your website layout is well-organized and visually appealing for visitors.

Creating a new project in Webflow

To create a new project in Webflow, you start by defining the structure of your future webpage. In the visual editor, you can add elements and components to design your layout. Webflow provides various tools to help you build your website, such as symbols that allow for consistent designs throughout the site.

With Webflow's intuitive interface, you don't need to code separately – everything can be done visually. This makes it easier for designers to bring their ideas to life without relying on developers or technical skills.

By using Webflow, you have the power to create a professional-looking website right from the start.

Webflow for Visual Development

Webflow allows users to design websites visually by providing a user-friendly interface and eliminating the need for coding.


HTML, which stands for Hypertext Markup Language, is a coding language that Webflow uses to create the structure and layout of websites. With HTML, designers can define different elements like headings, paragraphs, images, links, and more.

It serves as the foundation for building web pages in Webflow. Designers can add complex interactions and animated transitions using HTML in the visual editor. Additionally, Webflow provides various ready-to-use HTML elements and components that designers can use to arrange their website's layout.

Symbols in Webflow are also created using HTML and serve as reusable components throughout the website design process.

Webflow includes a visual style editor specifically designed for modifying the appearance of HTML elements on a webpage. This means designers have full control over properties such as font color, weight (boldness), spacing between letters or lines (line height), shadows behind text or images, among others.


JavaScript plays a crucial role in Webflow's visual development process. It allows designers to create their designs in a visual editor powered by HTML, CSS, and JavaScript. With JavaScript, designers can introduce complex interactions and animated transitions in hi-fi prototypes within Webflow.

These interactions and animations can then be reproduced by developers using JavaScript code for the final website. Thanks to JavaScript, Webflow enables the creation of responsive designs from the start, ensuring that websites look great on any device.

Webflow vs Other Platforms

Webflow stands out from other platforms, such as WordPress, Wix, and Squarespace, due to its powerful design capabilities and flexibility in customization.

Webflow vs WordPress

Webflow and WordPress are two different platforms for creating websites. Webflow is an all-in-one design platform that allows users to visually design and build websites without needing coding knowledge.

On the other hand, WordPress is a content management system (CMS) that requires some coding or the use of pre-designed templates to create a website. One key difference between the two is that Webflow provides hosting plans, allowing users to connect custom domains and host their HTML sites, while with WordPress, you need separate hosting.

Another difference is that Webflow offers a CMS add-on for easy non-technical management of website content at an additional cost, while WordPress has a built-in CMS.

Webflow vs Wix

Webflow and Wix are both popular website design platforms that offer all-in-one solutions for creating websites without coding. While Webflow focuses on visual development using HTML, CSS, and JavaScript, Wix provides a drag-and-drop website builder.

Webflow stands out with its ability to create complex interactions and animated transitions, giving designers more flexibility in their designs. It also offers hosting plans and a content management system (CMS) for managing website content.

On the other hand, Wix has pre-designed templates and plugins that make it easier for beginners to build a website quickly. It also offers hosting services and a built-in CMS.

Webflow vs Squarespace

Webflow and Squarespace are both website builders that offer user-friendly design tools. However, there are some key differences between the two platforms.

Webflow is known for its powerful visual development interface that allows users to design and build responsive websites without needing to code. It offers a range of templates and customizable elements, making it a great choice for designers who want more control over their site’s look and feel.

With Webflow, you have the flexibility to create complex interactions and animations.

Check this comparison between Webflow vs Squarespace

On the other hand, Squarespace is renowned for its simplicity and ease of use. It offers beautiful templates that are suitable for various industries, making it ideal for beginners or those who prefer a more streamlined website-building process.

Squarespace also provides integrated e-commerce functionality, allowing users to set up online stores easily.

Is Webflow good for beginners?

Webflow is a great option for beginners who want to build websites without coding. It provides a visual design tool that simplifies the process of creating responsive websites. With Webflow, beginners can design, build, and launch their own websites visually, without having to write code.

The platform eliminates the need for technical expertise by offering a user-friendly interface powered by HTML, CSS, and JavaScript. This means that beginners can focus on designing their website layout using various elements and components provided by Webflow.

And with its ability to bridge the gap between visual design and coding, Webflow makes it easier for beginners to create complex interactions and animated transitions in their websites.

Do I need coding for Webflow?

You do not need coding skills to use Webflow. It is designed for people who want to create websites without having to write code. With Webflow, you can visually design and build responsive websites using its user-friendly interface.

While some knowledge of how websites work is helpful, coding is not necessary. Webflow provides various pre-designed elements and components that allow you to define the structure of your website layout without writing any code.

It aims to simplify web design by eliminating the need for separate coding, making it accessible even for beginners or those with no coding experience.

How long does it take to make a website in Webflow?

Webflow is a flexible and powerful web design tool that allows designers to create visually stunning websites. However, the article does not provide specific information about the average time it takes to make a website in Webflow.

The speed at which you can build a website in Webflow depends on various factors, such as the complexity of your design, the number of pages you need to create, and your familiarity with the platform.

It's important to note that while Webflow provides a user-friendly interface for designing websites without coding, there is still a learning curve involved in mastering all its features.

Conclusion: Is Webflow worth it?

Webflow is an all-in-one design platform that simplifies web design and development. It allows users to visually create responsive websites without the need for coding. With its intuitive interface and powerful features, Webflow is a great tool for designers looking to build professional websites.

Whether you're a beginner or an experienced designer, Webflow offers the flexibility and functionality to bring your designs to life

FAQ: What is Webflow?

1. What is Webflow and what does it do?

Webflow is a design tool used for web development. It's also a website builder that helps you create websites without needing to know how to code.

2. How can I use Webflow?

With the help of the visual development tool, anyone can easily use Webflow. You can pick from free templates or build your own site plan using its CMS, or Content Management System.

3. Is there any downside of using Webflow?

Yes, there might be pros and cons of using Webflow based on your needs. For some, it may not offer as many features as other systems like WordPress or Squarespace.

4. Can I sell things online with my website made in WebFlow?

Sure! With its eCommerce feature, businesses can create an online store on their business website built on webflow.

5. What are the costs of using WebFlow?

WebFlow pricing varies based on what type of website you want to create and additional features you need for your site.

6. Can I design without knowing coding in web flow?

Of course! The goal of WebFlows' design interface is to make creating responsive websites easier even if you don't need to code.

7. What is Webflow?

Webflow is a comprehensive web design and development platform that allows users to create websites visually, without the need for coding. It's known for its intuitive design interface and a range of features that cater to both beginners and experienced web designers.

8. What type of website can I create with Webflow?

Webflow can be used to design and build various types of websites, including personal blogs, business websites, e-commerce stores, portfolios, and more. It provides the flexibility to create virtually any type of web presence.

9. What are the pros and cons of using Webflow?

Pros: Webflow offers a visual web design interface, free templates, and SSL, making it accessible to users with no coding experience. It also provides robust features for web design teams and allows for the creation of professional websites. Cons: Webflow pricing can be a bit high, and it may not be suitable for everyone. Some users may find the learning curve steep, and it may not offer the same simplicity as some other website builders like Wix and Squarespace.

10. How does Webflow compare to other web development platforms?

Webflow is often compared to other website building platforms like Wix and Squarespace. While it offers more advanced design and development capabilities, it also has a steeper learning curve. The choice between platforms depends on your specific needs and preferences.11

11. Does Webflow offer e-commerce capabilities?

Yes, Webflow includes e-commerce features, allowing users to create online stores with ease. You can design and manage your e-commerce website within Webflow, making it a suitable choice for those looking to build an online store.

12. What are the benefits of using Webflow for web design?

Webflow gives you the ability to design and build websites visually, even if you're not a developer. It offers free templates, SSL, and a content management system (CMS) for managing website content. It's a powerful tool for both individuals and web development agencies.

13. Is coding required to use Webflow?

No, Webflow does not require coding. You can design and build websites using its visual development tool without writing a single line of code. However, if you have coding skills, you can also customize your website using Webflow's code editor.

14. Can I work on my website collaboratively with Webflow?

Yes, Webflow supports collaboration. You can work on your website with a team of designers and developers, making it suitable for web design teams and agencies.

15. Does Webflow offer enterprise-level solutions?

Yes, Webflow provides enterprise-level solutions through Webflow Enterprise, catering to larger organizations with advanced needs in web design and development.

16. What makes Webflow stand out as your website design platform?

Webflow stands out for its visual design interface, robust features, and the fact that it allows you to design and build a professional website without the need for a developer. It also offers a range of free design templates and SSL for secure browsing.

17. Can I build pages on my website using Webflow?

Yes, you can build multiple pages on your website using Webflow's intuitive interface. Whether you need a simple landing page or a complex multi-page site, Webflow provides the tools to create and manage them effortlessly.

18. What does CMS stand for in Webflow?

CMS stands for Content Management System in Webflow. It allows you to easily manage and update the content on your website, making it a dynamic and adaptable solution for your web presence.

19. Are there any cons of using Webflow for web design?

Some cons of using Webflow include its pricing, which may be on the higher side for some users, and the potential learning curve for beginners. However, these drawbacks are often outweighed by its powerful design and development capabilities.

Can I build websites without a developer using Webflow?

Yes, Webflow is designed to empower individuals and teams to build websites without the need for a developer. Its visual design platform simplifies the process of creating and managing websites.

20. Does Webflow provide free SSL for websites?

Yes, Webflow offers free SSL (Secure Sockets Layer) certificates for websites built on its platform, ensuring secure and encrypted connections for your visitors.

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Written by

Ashwin Mason
I'm Ash, a Product designer with an affinity for coffee and design. I've been designing for about 8 years now and had the privilege to work on some great projects. I also love music, food, wine, and a day out.