Webflow vs Squarespace (The Better Website builder in 2024)

Unleash creativity and seamless simplicity. Compare Webflow vs Squarespace to find your perfect website builder. The ultimate showdown of website builders!
Written by
Ashwin Mason
December 16, 2023

There are several options available for website design. Building a beautiful website without knowing how to code is possible with the help of popular website platforms like Squarespace and Webflow. Squarespace and Webflow are two platforms for making and updating websites that don't require you to know how to code.

The target markets for Webflow and Squarespace are quite dissimilar. Webflow is an application developed specifically for professional web designers and editors. Squarespace is a user-friendly business solution and website builder.  

Find out which website builder is ideal for you based on your needs, budget, and preferences by reading our in-depth comparison of Webflow and Squarespace.

Comparison Table

Aspect Webflow Squarespace
Pricing 4.5 4
Ease of Use 4.5 4
Design and Templates 4.5 4
Features 4.5 4
E-commerce 4.5 4
Customization 4.5 4.5
Support 4 4
Performance and Speed 4 4
SEO 4 3.5
Scalability 4.5 4

1. Webflow vs. Squarespace - Features

Design and Customization


Webflow's adaptability and sophistication as a design tool have earned it widespread acclaim. It allows users to design complex layouts, animations, and interactions by providing a visual drag-and-drop editor and access to the underlying code. It's ideal for people with design experience or an interest in having a great deal of say in how their website looks.


Squarespace has several beautiful, responsive, and mobile-friendly themes to choose from. There is some room for personalization, but not as much as with Webflow. Squarespace is great for those who value ease of use and simplicity because of its default, professionally-designed templates.

Ease of Use


The learning curve for Webflow is higher than that of Squarespace. Due to its advanced features, it is best suited for people with prior experience or knowledge in web development.


Squarespace's goal is to make website creation simple, therefore, we created an intuitive interface and straightforward editing tools. It's easy to use, so even those without any expertise in coding may create a functional website.

Content Management System (CMS)


Webflow's integrated content management system (CMS) makes it easy to build and maintain websites with dynamic content. It has features including user-defined fields, extensive possibilities for content organization, and sophisticated tools for filtering and sorting data.


Website content such as blog entries, product listings, and user-contributed material may all be managed with Squarespace's integrated CMS. It's not as robust a content management system (CMS) as, say, Webflow, but it does make it easy to modify pages.

2. Webflow and Squarespace - Templates

Webflow Templates

Webflow gives a wide variety of industry-specific and general-purpose website layouts created by skilled designers. These templates provide extensive editing options, so users may adjust the look and feel to their preference. Webflow's customizable templates allow customers to quickly and easily build a site that is both aesthetically pleasing and representative of their business.

Squarespace Templates

Squarespace's templates are well-known for their aesthetic appeal and professional polish. It has a large number of professionally made templates for websites of all types and purposes. Squarespace's themes are minimalistic, mobile-friendly, and stylish. While Webflow offers more flexibility in design, the pre-made templates in Squarespace are a great starting point for anybody looking to create a polished website.

3. Webflow vs. Squarespace - Speed & Performance

There are a number of aspects to consider when contrasting Webflow with Squarespace in terms of speed and performance. The following is a comparison of their velocities and performances:

Hosting Infrastructure


Webflow uses a worldwide Content Delivery Network (CDN) for hosting services. This aids in the timely delivery of material to users all across the world, decreasing latency and increasing speed.


Hosting is something Squarespace takes care of on its own servers. They may experience varying degrees of speed and performance based on the visitor's proximity to the nearest data center, despite the fact that data centers are spread around the globe.

Caching and Optimization


The optimization tools are available in Webflow range from GZIP compression and image optimization to browser caching. Website speed is improved as a result of these technologies' ability to decrease file sizes and load times.


In order to facilitate quicker page loads, Squarespace automatically optimizes all website materials, including photos. Additionally, it has in-built caching to speed up your work.

Mobile Responsiveness


Webflow prioritizes responsive design, which makes websites suitable for viewing on a wide variety of devices. Users may customize the look and feel of whatever they choose, making for a consistent and pleasant experience across all devices.


The mobile-responsive Squarespace themes ensure a consistent viewing experience across all devices. However, results may differ based on factors such as website complexity and the number of pieces displayed.

4. Webflow vs. Squarespace - SEO

When it comes to search engine optimization (SEO), both Squarespace and Webflow offer only the bare minimum.


Webflow has powerful SEO features that allow users to easily optimize their web pages for search engines. It includes complex SEO features like schema markup and enables the modification of meta tags, URLs, and headers. Improve your website's exposure and search engine rankings using Webflow's in-built SEO settings and integrations.

Learn how to do SEO in Webflow: Webflow SEO


Users may save time optimizing their sites with the help of Squarespace's integrated SEO tools. The meta tags, sitemaps, and URLs may all be modified to suit your needs. The templates offered by Squarespace are also built with search engine optimization in mind, making them easy to index and crawl. Squarespace has good SEO foundations for consumers who wish to increase the search engine performance of their websites, yet it may not offer the same amount of deep SEO customization as Webflow.

5. Webflow vs. Squarespace - Ecommerce

Webflow ecommerce

Webflow has added ecommerce features, broadening its appeal beyond the realm of website creation. Webflow offers a reliable starting point for those who want to launch online shops, and the platform is actively expanding its e-commerce capabilities. Webflow does offer some rudimentary e-commerce functionality, but it may fall short of the features offered by specialist e-commerce platforms like Squarespace.

In terms of more advanced capabilities like deep connections with third-party apps and comprehensive payment gateway possibilities, Webflow may fall short for users with complicated e-commerce requirements or big product catalogs.

Squarespace ecommerce

Squarespace's widespread e-commerce features make it a favorite among those who need to set up and run an online store. Squarespace's many e-commerce tools make it easy to sell your wares online. User-friendly product catalog creation, stock management, and gateway configuration. Squarespace's e-commerce features are embedded into the platform for a unified and straightforward approach.

6. Webflow vs. Squarespace - Security


Webflow places a premium on safety by offering tools like automated SSL certificates and a worldwide CDN. Webflow is a safe bet for people who are worried about the safety of their websites because it uses its own hosting infrastructure and takes precautions to ensure website security and protection against vulnerabilities.


Squarespace takes care of hosting and security, updating and monitoring websites and their users' data regularly to ensure it is safe. Users who value privacy and security will find it to be a reliable platform because it provides SSL certificates for encrypted communications and takes precautions against the most prevalent security risks.

7. Webflow vs. Squarespace - Blogging


Webflow's integrated CMS and flexible content structure tools make it an excellent choice for bloggers. Blog entries may be made and edited quickly and simply, and unique designs can be made thanks to Webflow's adaptable design tools.


Squarespace's built-in blogging capabilities make it easy to create and maintain a blog. It has a variety of stylish blog themes and simple tools for managing content. For bloggers who value efficiency and straightforwardness, Squarespace's blogging platform is an excellent option.

8. Webflow vs. Squarespace - Customer support


Webflow's knowledgeable support staff is ready to help you wherever you are in the globe. They work hard to get back to you with a personalized response to your inquiry within two business days.


The support options provided by Squarespace are limited. Forum is helpful enough to answer most questions and concerns. Live chat is offered Monday through Friday in case you have any questions that aren't answered by searching the KB.


To conclude, when comparing Webflow and Squarespace in terms of website building and ecommerce functionality, several key factors stand out. Squarespace offers an all-in-one solution with its commerce plan, providing a comprehensive package for users looking to build an online store. Its user-friendly interface, supported by the Squarespace editor, makes website creation and management a seamless process. Squarespace also provides resources like the Squarespace University, which offers tutorials and guides to assist users in mastering the platform.

Webflow, on the other hand, distinguishes itself with advanced ecommerce features and customization options. With Webflow's robust web builder and editor, users have greater control over their website design and functionality. While Webflow may require a learning curve, its flexibility and advanced ecommerce capabilities make it an excellent choice for users who need more specialized features.

In terms of pricing, Squarespace offers transparent pricing plans, including a commerce plan tailored specifically for ecommerce needs. Webflow also provides various plans, including a free option, but users should be aware that advanced ecommerce features may require an upgrade to a paid plan.

When considering the comparison between Webflow and Squarespace, it's crucial to assess individual requirements. Squarespace caters to those seeking a straightforward solution with its comprehensive ecommerce plan and user-friendly interface. On the other hand, Webflow suits users who desire advanced customization and a higher degree of control over their website design.

Ultimately, both platforms offer valuable tools for building websites with ecommerce functionality. Users should evaluate their specific needs, consider factors such as pricing, advanced ecommerce features, and customization options, to make an informed decision. Performing a thorough Webflow vs Squarespace comparison will enable users to select the platform that best aligns with their goals, whether it's building a personal website or launching a sophisticated online store.


Q: What does Squarespace offer?

A: Squarespace offers a range of features and services for building websites, including e-commerce capabilities, portfolio options, and a user-friendly interface.

Q: Can I use Squarespace for my website?

A: Yes, Squarespace is a popular platform that you can use to create and host your website.

Q: What is a Webflow site?

A: A Webflow site refers to a website that is built using the Webflow platform, which is known for its visual web design capabilities.

Q: Does Webflow have an e-commerce feature?

A: Yes, Webflow provides e-commerce functionality for building online stores and conducting transactions.

Q: Is there a transaction fee on Webflow?

A: Webflow's e-commerce plans do not charge transaction fees, allowing you to keep more of your sales revenue.

Q: Can I showcase my portfolio on Webflow?

A: Absolutely, Webflow offers portfolio templates and customization options to display your work effectively.

Q: Does Webflow also offer a free plan?

A: Yes, Webflow provides a free plan that allows users to create and host websites with certain limitations.

Q: Can I customize CSS on Webflow?

A: Yes, Webflow's editor allows you to customize the CSS of your website, giving you more control over its design.

Q: How does Squarespace compare to Webflow?

A: Squarespace and Webflow have similarities, but there are differences in terms of pricing, templates, customization options, and target audiences.

Q: What does Squarespace offer compared to Webflow?

A: Squarespace provides an all-in-one website builder with user-friendly features and templates, making it an excellent choice for those new to web design.

Q: Does Squarespace have a university like Webflow?

A: Yes, Squarespace offers resources like tutorials and guides through their Squarespace University to help users learn and navigate the platform.

Q: Can I create a website using Squarespace or Webflow without coding?

A: Yes, both Squarespace and Webflow are no-code website builders, allowing you to design and build websites without coding knowledge.

Q: What is the pricing structure of Squarespace?

A: Squarespace has different pricing plans with varying features and functionalities. You can choose the plan that suits your needs and budget.

Q: Does Webflow allow customization of templates?

A: Yes, Webflow lets you customize their templates extensively, providing opportunities to create unique designs.

Q: How do Squarespace's templates compare to Webflow's templates?

A: Both Squarespace and Webflow offer a wide range of templates, but they have differences in terms of style, layout, and customization options.

Q: Can I build an e-commerce website on Webflow?

A: Yes, Webflow provides robust e-commerce capabilities, allowing you to create and manage an online store.

Q: How does Webflow's e-commerce feature compare to Squarespace's?

A: Webflow's e-commerce offers more flexibility and advanced options compared to Squarespace's e-commerce functionality.

Q: Are there differences between Squarespace and Webflow in terms of e-commerce websites?

A: Yes, there are differences between Squarespace and Webflow when it comes to building and managing e-commerce websites.

Q: Does Squarespace have advantages over Webflow?

A: Squarespace offers an intuitive interface, a range of pre-designed templates, and ease of use, making it a suitable choice for many users.

Q: Can Webflow be a better option than Squarespace?

A: Webflow's visual web design capabilities and advanced customization options make it a preferred choice for those seeking

More resources

Framer vs Webflow
Best Webflow Templates
Best Webflow Plugins & Integrations
Best Webflow Alternatives

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Written by

Ashwin Mason
I'm Ash, a Product designer with an affinity for coffee and design. I've been designing for about 8 years now and had the privilege to work on some great projects. I also love music, food, wine, and a day out.