Webflow Review 2024: Pros and Cons, and Everything You Need to Know

Ashwin Mason
February 29, 2024
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Choosing the right website builder can feel like navigating a complex maze. Aspiring and seasoned web developers alike have most likely come across Webflow, known for its precise design tools and fully customizable features.

Our comprehensive review will guide you through the pros, cons, and everything else you need to know about this platform. Dive in to discover if Webflow is indeed your perfect match.

Key Takeaways

  • Webflow is strong for web creation. It lets you design with fine tools and use many templates. But it could be hard for new users.
  • With Webflow, you can make different sites like blogs, shops, or portfolios. To help with this, they offer unique plans from free to premium ones.
  • You do not need code when using the Webflow Designer tool. Users can change their site in real time.
  • The CMS Editor on Webflow takes care of hosting and security tasks. This makes running your site less tough.
  • For online businesses using Webflow, there are good ecommerce choices available such as dynamic product management and various payment methods.

Key Features of Webflow

Webflow boasts a variety of key features designed to streamline the website-building process. Its intuitive visual editor allows for seamless editing even without coding knowledge, while its powerful designer feature enables users to bring their visions to life with precision and creativity.

Webflow also provides an array of customizable templates that cater to various needs and preferences, ensuring users can create unique websites. Additionally, it offers fast, scalable, and secure hosting services which make managing your site stress-free while guaranteeing optimum performance at all times.

These features contribute significantly to making Webflow a preferred choice among both novice and expert website builders alike.

Intuitive visual editor

Webflow has a smart tool called an intuitive visual editor. It makes it easy to create your website just the way you want. You can use it to make changes and see them in real time.

The best part is that it's very accurate. This means you can adjust tiny details on your site without any trouble. Also, many web creators use this tool to build things for others on Webflow!

Powerful designer

Webflow shines with its powerful designer tool. You can use it to create anything you want on your site. Its design power is like WordPress, even though it's not code-dependent like other tools.

This makes Webflow a good choice for both web developers and people new to website building.

The precise design tools in the designer give you control over how your site looks. For example, you can adjust small details in templates or build a new layout from scratch. The options are endless! It means that your site will be unique and stand out from the rest.

Customizable templates

Webflow has more than 500 customizable templates for you to pick. These come in many styles and are sorted into 16 groups. You can find free ones or pay up to $150 for a premium template.

The paid templates often have extras, like more layouts, extra sections, or demo landing pages. Using these templates can help you design your website faster and easier.

Fast, scalable, and secure hosting

Webflow lets your website grow with ease. No matter how big your site gets, it can handle it. It does this with its fast, scalable and secure hosting. This hosting is known for being very reliable.

You don’t have to worry about your site going down or loads slow. Plus, it keeps your data safe at all times ensuring top-notch security. It’s a key feature that users praise Webflow for.

How User-Friendly is Webflow?

Webflow is mainly for web developers. It is not as easy to use as some other platforms. People who know about web development will find it very helpful. But if you're new to this, Webflow can be hard.

Its tools are fine and good at their jobs. This makes Webflow a strong choice for people who build websites often. They like the control and the options that it gives them. Yet, its rating out of five was 3.4 in a study done in 2023.

This shows that not everyone finds Webflow easy to use.

Even though there's a learning curve, once you get it, you can do many things with Webflow!

Webflow Review for Different Website Types

Webflow is a highly versatile platform that supports the creation of various website types, including business websites for showcasing services, eCommerce sites for online selling, portfolios for artists and designers, and blogs for content creators.

Business website

Webflow is great for making a business website. You can change it to fit your needs. It has the same power as WordPress, but you have to know how to code. A lot of people who use Webflow are web developers.

They make tools and themes for business websites. There is also a free plan called "Starter". This plan gives you things like a webflow.io domain, CMS items, form submissions, user accounts, and more! This makes it cheap for businesses starting out on Webflow.

eCommerce site

Webflow has specific plans for eCommerce sites. These act like online shops. You can sell different things on your site using these plans. But, they might not have all the features you need if your online shop is big or complex.

The cost of these plans can change too. They count how many items you sell and what else you do with it to set the price.


Webflow shines in the portfolio building field. There are over 500 templates to use for portfolios. These templates have extra parts and demo landing pages to help show your work well.

Webflow's eCommerce tool lets you take payments for sales from your portfolio. You can use Stripe or PayPal with this tool. To get more people to see your portfolio, Webflow has marketing and SEO tools as well.

For example, you can make a sitemap or link up Google Analytics and Facebook pixel. With its fine-tuned editor, Webflow is a great pick for those who know about design and want their portfolios to look the best they can.


You can use Webflow to make a blog. It has many tools for bloggers. These let you build your site with no code. If you know design, this is good for you! With Webflow, making blogs becomes easy.

Webflow gives power and customization like WordPress. You can create themes, features and tools for others to use. This allows everyone to make web content easier than ever before.

Unpacking Webflow's Plans Structure for Pricing

Navigating Webflow's pricing scheme can be complex with differing account plans and features; our detailed breakdown demystifies this aspect, aiding you in making an informed choice.

Dive in for a comprehensive discussion on what each plan offers and how it could fit your specific needs.

Account plans

Webflow offers a variety of account plans. Each plan suits different needs.

  • The first is the free plan. It is good for personal and portfolio sites.
  • Then there's a basic plan at $18 per month. This is good for simple sites that need to go live.
  • The CMS plan costs $29 per month. It is perfect for blogs and other content - driven sites.
  • There's also a business plan at $49 per month. It's best for high traffic websites.
  • Webflow has plans ranging from $42 to $235 per month if you run an online store.
  • All paid plans allow you to use your own domain name unlike the free plan.

The Pros and Cons of Using Webflow

Webflow, despite its high level of customization and power, akin to that of WordPress, it has some drawbacks. Its precise and finely tuned editor, revered by users with design knowledge, can be challenging for beginners without a web development background. Here is a detailed overview of the Pros and Cons of using Webflow:

Pros and Cons of Webflow

Pros Cons
Webflow is geared towards web developers and professionals, making it ideal for those with a background in design. It may not be ideal for beginners or those without web design experience due to its complexity.
Webflow offers a comprehensive library of user-generated content and is fully customizable. The learning curve can be steep for newcomers without a web development background.
Webflow's editor is precise and finely tuned, allowing users to create detailed and intricate designs. Despite its scores in design and customization, Webflow received an overall rating of 4.4 out of 5 in recent research.
The majority of Webflow users are web developers who create and release tools, themes, and features for others to download and use.

Detailed Overview of Webflow Designer

Webflow Designer is a powerful tool, specifically engineered for web development professionals. Known for its precision and fine-tuning abilities, it allows unparalleled control over every aspect of design without requiring users to write a single line of code.

The designer boasts an intuitive drag-and-drop interface coupled with customizable settings that let you mold your website exactly as you envision.

Notably, Webflow Designer stands apart on account of its extraordinary functionality features like user-generated content library and the ability to create fully customized designs.

It's considered on par with WordPress in terms of customization power but offers more flexibility when it comes to design. This makes it highly attractive for designers who want maximum freedom while creating their masterpieces without getting bogged down by coding constraints.

Despite being rated 3.4 out 5 in recent research, users appreciate Webflow's community-driven approach which expands avenues of creativity by offering resources created by other users.

Insight into Webflow CMS Editor - Content Management System

Webflow CMS Editor is a tool that lets you make changes to your site. You can change templates or add your own code. This means you can have a website that looks just the way you want it to look.

The editor has built-in tools like an in-app photo editor which helps with picture uploads.

You are not stuck with boring tasks while making your site on Webflow. This software does things for you, such as keep your data safe and handle hosting for free. It even helps with tough things like upkeep of the site and getting it out on the internet (deployment).

Tasks become less hard when using Webflow's CMS Editor.

Understanding Webflow’s Ecommerce Capabilities

Webflow's ecommerce capabilities offer a robust set of features for online businesses, including dynamic product management, diverse payment options, advanced marketing and SEO tools, comprehensive analytics reporting, and seamless third-party integrations.

Product management

Webflow makes product management easy and straightforward. You can add, edit, or remove products with just a few clicks. Each product can have its own images, price, and description.

The tool also lets you set up categories to help customers find what they need quickly. Discounts? No problem – Webflow helps you do that too! So managing your online store is simpler than ever.


Webflow gives you many ways to get paid. It works with major credit and debit cards. It also lets you use PayPal and Apple Pay. This is great news if you plan to sell things on your site.

You should know about the costs, too. The basic e-commerce plan starts at $29 each month plus a 2% transaction fee for each sale. But don't worry if you go for the higher plans as they do not charge transaction fees! That means all the money from sales goes into your pocket.

Marketing and SEO

Webflow knows the value of good marketing and SEO tools. It helps you with sitemaps that are made on their own. It also lets you use global URLs that many users know as canonical URLs.

You can mix in Google Analytics and Facebook pixel for better results too. You can check your site's success with Google Analytics, which also lets you change reports and tracking settings to fit your needs.


Webflow's eCommerce tool gives you clear views of your shop's data. You can see how many people visit your store, what they buy, and when they make purchases. With this info, you can make changes to boost your sales.

This could be adding more popular items or creating sales during busy times. Analytics help keep track of your success and plan for the future!

Third-party integrations

Webflow pairs well with many services. It works with Gmail, HubSpot, Mailchimp, SoundCloud, and Zapier. Many other tools also fit right in. This helps for online stores because Webflow can use Stripe and PayPal.

With these two, you can take credit cards or Apple Pay from your customers. For those who want their websites to be seen more on Google search results pages, Webflow has SEO tools too.

You can set up site maps and URLs that help your site appear more on Google searches. Also available are features like 'Google Analytics' and 'Facebook pixel'. These let you see how people learn about your website so you can bring in even more visitors!

Webflow Templates

Webflow templates serve as the foundation for countless web design projects, making them a pivotal component of the platform's appeal. These templates are pre-designed website layouts that cover a wide spectrum of industries and purposes, from personal blogs to e-commerce stores. One of the primary advantages of Webflow templates is the sheer variety they offer. With hundreds of templates available, users can easily find one that aligns with their specific needs, saving them substantial time and effort that would otherwise be spent on coding and design. This extensive selection caters to both beginners and experienced web designers, allowing them to kickstart their projects with a solid framework.

Check out our handpicked list of Best Webflow Templates

What sets Webflow templates apart is their flexibility. While they provide a ready-made structure, users have the creative freedom to customize and tailor these templates to suit their unique vision. The Webflow platform empowers users to change layout elements, colors, typography, and more, ensuring that the final website is a true reflection of their brand or personal style. This combination of convenience and customization makes Webflow templates a powerful tool for designers and developers, streamlining the web design process while still allowing for creative expression. Whether you're building a simple blog or a sophisticated e-commerce site, Webflow's templates offer a versatile starting point for crafting visually stunning and highly functional websites.

How Does Webflow Compare to Competitors? (Competitors vs Webflow)

In this section, we delve into a detailed comparison of Webflow and its competitors, including popular platforms like Shopify, Figma, and Squarespace, assessing their features, pricing structure and overall performance to give you an objective view.


Shopify is a big name in the website building field. It is known for its strong e-commerce features. Many online stores use Shopify because of its power and ease. Still, it does not offer as much design control as Webflow.

So, while Shopify might be great for selling goods, it falls short when it comes to detailed site design.


Framer is a tool that people compare with Webflow. Both tools let you build websites. But, they have things that make them different. Framer is good for people who like to make designs from scratch.

It works well when used together with Sketch or Figma. Many users think it's hard to learn how to use Framer at first, but once learned, it can offer many options for design control and creativity.


Squarespace is a web builder like Webflow. It lets you make a website in less time. No need to know how to code. You can choose from many great designs. But, while it works well for simple sites, it doesn't have all the tools that Webflow has.

If you want lots of power and control over your site's design, Webflow may be better for you.

Real World Examples of Websites Built with Webflow

Many great websites out there use Webflow. Here are a few examples:

  1. Zenefits, a human resources company, uses Webflow for its clean and easy-to-use website.
  2. Dell Match Play, a golf tournament, uses the platform to share event information.
  3. Hellosign's site is made with Webflow and stands out with stunning animations.
  4. The Space Needle in Seattle has a site that offers great visuals of the landmark.
  5. Lattice, a people management software business, uses this tool to create their unique website.
  6. Falcon9's launch page is visually appealing thanks to Webflow's tools.
  7. Upstream Tech relies on Webflow for its informative and user - friendly website.

Conclusion: Is Webflow website builder the Right Tool for You?

Webflow has things for both new users and pro web developers. It can make your site look how you want it to be. But, if you're new, learning to use Webflow will take time. So think about what fits the best before deciding on using Webflow as your tool.

In our in-depth Webflow review, we've explored the various facets of this versatile website builder, shedding light on its pros and cons. Webflow is undeniably an excellent choice for those seeking to create websites without delving into the complexities of coding a site from scratch. One of Webflow's standout features because Webflow has hundreds of templates, numbering in the hundreds, catering to a wide range of needs and industries. This extensive template library simplifies the process of finding a template that suits your needs, making it an appealing option for both beginners and experienced web designers.

When it comes to e-commerce plans, Webflow integrates seamlessly, allowing users to connect their site to different e-commerce platforms, enhancing the functionality and reach of their online stores. This ability to use Webflow to create a robust e-commerce presence is a significant advantage, especially for entrepreneurs and businesses looking to expand their online presence.

While Webflow is a no-code platform, it may pose a slight learning curve for those unfamiliar with it. Some users may find themselves grappling with Webflow's interface initially. In comparison to a more traditional platform like WordPress, Webflow may seem a bit complex. Additionally, Webflow doesn't offer the same level of customization as coding a site from scratch, which could be a drawback for advanced developers seeking total control over their projects. Nonetheless, for the majority of users, Webflow is a great choice, bridging the gap between user-friendliness and design flexibility. It's a fantastic tool for web designers and developers who want to create stunning, functional websites without the need for extensive coding. In conclusion, Webflow is a powerful website builder with a diverse range of webflow templates, e-commerce support, and a user-friendly interface, making it a compelling option for many website creators.

Webflow FAQs

1. What is Webflow?

Webflow is a modern website builder used by web designers for creating responsive and personalized websites.

2. What are some Webflow features I should know about?

Key Webflow features include advanced design options like parallax scrolling, 301 redirects, SSL certificates, site backups, and e-commerce payments via major credit cards.

3. How does the pricing of Webflow compare with other website builders?

Webflow offers affordable plans compared to traditional platforms like Drupal or Wix. Its custom domain name option adds value for its price point.

4. Is it hard to use Webflow if I'm new to web development?

No! With support materials from Webflow's Help and Support center plus learning resources available at the 'WebFlow University', you'll find using this software easy even without deep web developer knowledge.

5. Can you tell me about the customer service of WebFlow?

Yes! If users have any queries or issues while working on their projects they can reach out through the community forum where responses are quite fast as well as helpful!

6. Are there any downsides to using WebFlow?

While every platform has its pros and cons, one common issue raised in a typical 'WebFlow Review' is that certain customization options could be complex for beginners.

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Ashwin Mason
January 18, 2023

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