An online shop that can reach international markets is very important to current market needs. One effective way to achieve this is to create a multi-lingual Shopify store.

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A multilingual Shopify store makes it easier for users who want to shop for products in their native language. Based on the results of a CSA Research survey of 8,709 respondents in 29 countries, it was found that 76% of customers prefer to buy products that have descriptions in their native language. After all, it will be more convenient for users to shop for products in their native language—a lot of convincing.

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In creating a multi-language Shopify store, using AI plugins for language translation can help speed up and speed up the translation process. Therefore, we will discuss how to make a multi-language Shopify store with an AI plugin in this article.

Understanding the Need for a Multi-Language Store

Creating multi-language stores has become a necessity for companies looking to expand their reach, interact with customers from different linguistic backgrounds, and increase sales. The following are the benefits you will get if you have a multi-lingual shop.

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• Expanding reach and accessing new markets: Providing your store in multiple languages, makes your products or services accessible to a wider audience. So you can reach new markets and reach potential customers who may not be easy in your store's default language.
• Improves customer engagement: When customers can interact with your store in their native language, it creates a sense of familiarity and trust. They can easily navigate the website, understand product descriptions, and convey their needs.
• Builds trust and credibility: When customers see that you have made an effort to communicate in their language, this builds trust and credibility. This means that your business understands and respects their cultural differences.
• Outperform competitors: By providing localized content and seamless language options, you can attract international customers who are more likely to choose your store over competitors who don't offer the same language support.
• Increased sales and revenue: When customers can easily understand your product offerings, make informed decisions, and complete purchases in their preferred language, they are more likely to complete a transaction. This will increase conversion rates and drive higher sales.
• Increased customer loyalty: By providing experiences tailored to customer language, businesses can increase customer loyalty and generate repeat business from them.

Selecting the Right AI Translation Plugin

At this point, you already know how important it is to have a multi-language Shopify store. To create a multilingual store with good translation quality, superior translation technology is needed.

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AI translation plugins can be one solution you can rely on. But before that, there are several criteria for choosing the right AI Translation plugin, what are they? Here are the points.

Accuracy and quality of translation

The selected AI translation plugin should provide accurate and high-quality translations. Look for plugins that use advanced machine learning algorithms and have a track record of providing correct translations.

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The translation accuracy of 97% is similar to human translation which is also good enough for an AI Translation plugin.

Languages available and support

Check that the AI ​​translation plugin supports multiple languages, including languages ​​that are relevant to your target market. The more languages ​​supported, the better your store can accommodate a diverse customer base.

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Not only international languages but also traditional or regional languages, because each country usually has many official languages ​​used.

Customization and localization options

Customization and localization are also one of the criteria when looking for a plugin, customization features can ensure the translation is in line with your brand image, and brand product offering, thus providing a good user experience.

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Customization also allows you to edit the translation results if a machine translation does not match the original.

Easy integration

Choose an AI translation plugin that integrates seamlessly with your Shopify store and offers a friendly user interface. This directs the translation process and allows you to easily manage and update content.

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Not only limited to Shopify integration, there's nothing wrong if the plugin is integrated with more CMS, this will make it easier for you if you want to create a multi-language store from another type of CMS, for example, WooCommerce, so you can use the same plugin.

Advanced feature for Shopify

The plugin's advanced features can provide good Shopify translation results. Some features that multilingual plugins usually offer such as live editor and translation exclusion.

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These two features are very useful when implemented for a Shopify multilingual store. The live editor allows you to edit translations, be it product descriptions, checkout pages, or payment.

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Meanwhile, translation exclusion is used to load words or content that you want to make remain the default even though they have been translated into another language. For example, brand names, special brand terms, and other technical terms.

Real-time translation updates

The real-time translation update feature can also be one of the criteria to consider when looking for an AI translation plugin. This feature automatically translates new content or updates existing translations when you make changes to your store, ensuring translated content is always fresh.

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This way, every time there is new content on the online shop website, the content will be automatically translated without waiting for an order. For an AI translation plugin, a major update every 3 months is also very good.

Cost and pricing structure

Evaluate the costs and pricing structure of AI translation plugins. Some plugins may offer different pricing types based on the number of languages ​​or words translated. Choose a pricing plan that fits your budget and scalability needs.

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Make sure to choose a plugin that is worth the price, or you can also try it first if they provide a free trial feature. Some automatic translations often provide this feature.

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After knowing what criteria you should pay attention to when choosing an AI translation plugin for Shopify, below are the advantages of using automatic translation.

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• Time and cost efficiency: Automatic translation significantly reduces the time and costs required for manual translation. AI technology algorithms can quickly translate large volumes of content.
• Scalability and ease: With automatic translation, you can easily grow your business and enter new markets without the need for large manual translation resources. This plugin can translate into many languages, accommodating various customer needs.
• Consistency in translation: The AI ​​translation plugin maintains consistency in translated content across your store. This ensures brand messages, product descriptions, and user interfaces are translated uniformly, improving the overall user experience.
• Accessibility and customer experience: By offering automatic translations in multiple languages, you make your store more accessible to customers around the world. This improves the customer experience, as users can browse and make purchases in the language of their choice, increasing engagement and conversions.
• Simple localization process: Automatic translation speeds up the localization process to your store. You can quickly adapt your content to different markets, tailoring it to specific cultural nuances and preferences, making localization efforts more effective.
• Improved SEO and visibility: Translating your store content automatically improves search engine optimization (SEO) in multiple languages. This increases your store's visibility in international search results, thereby attracting a wider audience which will increase organic traffic. For optimizing SEO, it is also important to choose the best Shopify themes for SEO so that your website theme is more search engine friendly.

Setting Up Your Multi-Language Store with Linguise AI Translation

After understanding the importance of a multi-language Shopify store to the advantages of using automatic translation. Now it's time to make Shopify multilingual, in this step, we use Linguise, one of the Shopify AI translation plugin that are tested and integrated with Shopify. You can also edit translations from the front page of the website.

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Just follow the step by step of integrating AI translation with your Shopify website.

Step 1: Integrate the Shopify store with Linguise for translation 

Our first step will be to integrate your existing Shopify store with Linguise. To integrate it, you need to register a Linguise account first.

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You only need to prepare your email and password to complete the registration. You can also use the free trial feature for 1 month without needing to enter a credit card number.

Step 2: Add Shopify store domain

In the second step, you will get access to the Linguise dashboard, after that add the Shopify store domain to Linguise by filling in several columns such as platform, URL, language, and translation language.

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Next, you need to set DNS on the hosting page you are using. Fill in DNS with type 1 TXT and 7 CNAME after that, it will look like this on the Linguise dashboard.

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Step 3: Customizing language switcher

In the next step, we will connect Linguise with Shopify using the Linguise script inserted in the Shopify theme. Copy the following script then go to the Shopify dashboard, select Online > Themes.

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Next, in the following editor, enter the Linguise script that has been filtered previously.

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If the Linguise and Shopify stores are connected, an automatic language switcher is created, but it is still the default. Therefore you can customize the language switcher via the Linguise dashboard.

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To do this, go to Settings > Language flag display. In the following display you can set several things starting from:

• Icon for flag
• Button position
• The display uses either the flag icon + short name, the flag icon + language name, or just the flag icon.
• Display language names, for example using French or Francais name displays.
• Flag box shadow to provide color, size, and shadow effect.

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While customizing the language switcher, you can also preview it on the right.

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Once the customization is done, this is what the language switcher on your multi-language Shopify store will look like. In this view, the language switcher is at the bottom right.

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Step 4: Add and manage languages for the Shopify store

In the first step when registering, of course, you have selected several languages ​​that will be displayed on the website. The good news is, that Linguise provides a dashboard that contains statistics on visits or language presentations that have been translated.

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From these statistics, you can find out which language pages are visited most often by customers. Apart from that, you can also maximize the translation of characters from each selected language.

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So you don't just create a multi-lingual Shopify store, but also optimize and maximize it so that it can be found by various visitors in other countries so you can increase sales.

Final Thoughts

At this point, you already know how to make a multi-language Shopify store using an AI translation plugin. A multilingual online shop is something that every online seller must have, therefore with the help of AI Translation, it can help translate quickly and accurately.

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However, it is also important to pay attention when choosing the right AI plugin, paying attention to several selection criteria explained above.

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Now, create your multi-language Shopify store to reach new markets and increase product conversions, don't forget to build strategic branding for your business to help users recognize your products!